Built for You

When Black Sheep Tourism’s founder Trish Shepherd joined American Express in 1980, she developed a love affair with travel and small-to-medium business. She learned a great deal on how Amex focused its marketing efforts on data segmentation, connecting the right products to the right demographic. What frustrated her back then was the inability travel members had to dissect their customer database for below-the-line advertising.

Zoom forward 30+ years, and digital and social media marketing are the norm but not much has changed for our travel colleagues. When we speak to travel agency, hospitality and tour owners, they’re still frustrated that their customer data sits in separate operating systems and is difficult to analyse for the best outcomes, for their specific needs.

We built Black Sheep to assist with this issue. No matter where your data is stored or what format it’s in, whether CSV, Excel or PDF, we can synchronise your data into a cloud-based, easy to use CRM. The data will incorporate customer profile data, including age and postcode. Along with past booking data, we will be able to provide information regarding your business that you never thought possible.

We want to help you understand your data and target segments and make recommendations on how you can achieve your business goals. Once your data is created you can keep it updated every month or quarterly.

Our team is on hand at every step to ensure your business success. Let’s get started.

We can help you

  • Take your marketing back into your own hands
  • Grow your overall repeat client volumes
  • Expand and find new customers
  • Work closely with your closest travel suppliers
  • Support your marketing team's efforts

DataView Analytics

Put your company resources to work and dive into your historical customer data with DataView Analytics. This three-step program helps you gain valuable customer insight with key marketing recommendations and best practices to elevate your overall marketing effort.

Step 1


DataView’s data cleansing process ensures your data is correct, consistent and usable. Cleansing data from hospitality customers, on average, results in up to 50% data saved from failure.

Step 2


Your data is analysed to provide an in-depth look at customer behaviour, including booking history and seasonal spending, along with key marketing recommendations.

Step 3


Your data is returned to you cleansed and sorted into predefined segments you can use to more effectively target your marketing communications.


Travel CRM

Harness the power of your customer data with TravelSync, a customisable marketing solution designed to drive revenue and increase customer loyalty. Connecting data and email management with marketing, technical and creative support, TravelSync supports the full spectrum of your digital communications. 

Data Management

  • Data hygiene, analysis and interpretation
  • Customer data platform with data appending
  • Repeat customer identification
  • Global email and data compliance

Email Marketing

  • Email engine management
  • Email blast deployment
  • Automated program menu
  • Customisable templates and add-ons

Creative Development

  • Brand development
  • Marketing collateral
  • Sales support
  • Content strategy and development

Strategy & Support

  • Marketing calendar
  • Project development consultation
  • Data interpretation
  • Target development

Insight at Your Fingertips

eSuite is at the heart of TravelSync. A cloud-based marketing portal, eSuite helps you gain a 360° view of your customers, track campaign results and take action. Start an email project, review the performance of your last campaign and understand what moves your customers–all from one intuitive dashboard.


with your
best customers


what moves
your markets


trends and




life for
your teams



Social, Digital and Media Management

Our marketing team can create, assist and support your business across:

  • Media strategy for B2C and B2B launch and brand awareness
  • Media placements and competitive buying
  • Social media strategy development and execution
  • SEO improvements to produce real, ongoing results
  • Navigation through the world of digital media

Magnify Your Marketing
With These Website Tools

Boomerang Cart Abandonment

Don’t let abandoned shopping carts sit idle in your website. Boomerang is an automated email program that converts browsers into buyers, helping you recover 15% or more of lost online sales.

  • Boomerang works in the background of your website, gathering contact information as customers begin to finalise their shopping cart
  • If they abandon their cart, Boomerang sends up to three personalised emails encouraging them to complete their purchase

It’s as simple as that. Boomerang is a low-cost, high-impact way to recover lost revenue.


Capture contact information from your most engaged website visitors with eHunter. It’s a friendly pop-up form added to your website that’s designed to grow your email subscriber list and help you stay connected. 

Customised based on parameters you define, eHunter can increase the volume of web opt-ins up to 1,000%, with minimal investment.