We Know Hospitality

HMA has been supporting the hospitality industry for nearly 40 years in North America. The dynamic team at HMA have built products and services that respond to the evolving needs of the industry, developing creative, customer-centric marketing solutions that deliver real results.

HMA formed a partnership with Black Sheep Tourism to expand its presence in Australia and deliver smart, data-driven marketing solutions to a growing and exciting market.

  • Looking to increase guest returns?
  • Want to lower cart abandonment?
  • Need help with your customer data?
  • Ready to grow your subscriber list?

DataView Analytics

Put your company resources to work and dive into your historical customer data with DataView Analytics. This three-step program helps you gain valuable customer insight with key marketing recommendations and best practices to elevate your overall marketing effort.

Step 1


DataView’s data cleansing process ensures your data is correct, consistent and usable. Cleansing data from hospitality customers, on average, results in up to 50% data saved from failure.

Step 2


Your data is analysed to provide an in-depth look at customer behaviour, including booking history and seasonal spending, along with key marketing recommendations.

Step 3


Your data is returned to you cleansed and sorted into predefined segments you can use to more effectively target your marketing communications.

DataView Marketing Platform

Harness the power of your customer data with the DataView Marketing Platform, a customisable marketing solution designed to drive revenue and increase customer loyalty. Connecting data and email management with marketing, technical and creative support, DataView supports the full spectrum of your digital communications. 

Data Management

  • Data hygiene, analysis and interpretation
  • Customer data platform with data appending
  • Repeat customer identification
  • Global email and data compliance

Email Marketing

  • Email engine management
  • Email blast deployment
  • Automated program menu
  • Customisable templates and add-ons

Creative Development

  • Brand development
  • Marketing collateral
  • Sales support
  • Content strategy and development

Strategy & Support

  • Marketing calendar
  • Project development consultation
  • Data interpretation
  • Target development

Insight at Your Fingertips

eSuite is at the heart of the DataView Marketing Platform. A cloud-based marketing portal, eSuite helps you gain a 360° view of your customers, track campaign results and take action. Start an email project, review the performance of your last campaign and understand what moves your customers–all from one intuitive dashboard.


with your
best customers


what moves
your markets


trends and




life for
your teams



Magnify Your Marketing
With These Website Tools

Boomerang Cart Abandonment

Don’t let abandoned shopping carts sit idle in your website. Boomerang is an automated email program that converts browsers into buyers, helping you recover 15% or more of lost online sales.

  • Boomerang works in the background of your website, gathering contact information as customers begin to finalise their shopping cart
  • If they abandon their cart, Boomerang sends up to three personalised emails encouraging them to complete their purchase

It’s as simple as that. Boomerang is a low-cost, high-impact way to recover lost revenue.


Capture contact information from your most engaged website visitors with eHunter. It’s a friendly pop-up form added to your website that’s designed to grow your email subscriber list and help you stay connected. 

Customised based on parameters you define, eHunter can increase the volume of web opt-ins up to 1,000%, with minimal investment.